Coromandel International Marks Milestone with 1200th Gromor Store Launch in Coorg

Coromandel International Marks Milestone with 1200th Gromor Store
Launch in Coorg

Kodagu, Karnataka: Coromandel International Limited, one of India’s leading agri-solutions providers, announced the inauguration of its 1200th Gromor retail store at Arji Village in Virajpet Taluk, Coorg, Karnataka. Branded as ‘Namma Gromor’, the store marks a significant milestone in the company’s journey of strengthening its last-mile connect with the farming community.

The event was inaugurated by Mr. IK Anil, Founder – Kuttappa Coffee, Co-founder, Indian Vanilla Initiative and Editor-in-Chief – Coffeeland News, in presence of Mr. S. Sankarasubramanian, Managing Director & CEO, Coromandel International Limited, along with senior leadership team.

Launched as a coffee specialty store, the outlet is strategically located to serve key coffee-growing belts across Virajpet Taluk, including Arji and surrounding villages, as well as prominent estate clusters across the Coorg region. The store aims to engage closely with progressive farmers, estate owners and grower communities, creating a strong localized impact across 20–25 villages.

“The launch of our 1200th Gromor store is a proud milestone in Coromandel’s journey of empowering farmers through integrated agri-solutions. With the Coorg region being a key hub for coffee cultivation, this specialty store reflects our commitment to deliver localized, crop-specific expertise. Our focus remains on strengthening farmer connect, improving productivity and enabling sustainable livelihoods through a combination of physical and digital interventions.”, said Mr. S. Sankarasubramanian, Managing Director & CEO, Coromandel International Limited.

Mr. IK Anil, Founder – Kuttappa Coffee, Co-founder, Indian Vanilla Initiative and Editor-in-Chief – Coffeeland News said, “My association with the Murugappa Group spans generations, as a third-generation coffee planter, my bond with this group transcends business and is rooted in mutual respect and shared values. What has always distinguished Murugappa Group is its unwavering commitment to quality and integrity, sustained across decades without compromise. That steadfastness has earned the trust of generations like mine. As the Namma Gromor Centre now expands into the plantation segment for the first time in Coorg, I sincerely hope it will bring forward new technologies and meaningful advancements that empower planters in Coorg, helping them navigate evolving agricultural challenges with confidence, built on the same fair, genuine, and dependable values that have long strengthened Coromandel Retail’s bond with the farming community.“

Since its foray into rural retail in 2007 under the ‘My Gromor’ brand, Coromandel has built one of India’s largest agri-retail networks. With the launch of the 1200th store, the company now operates a robust, company-owned and company-operated network across five states—850 Mana Gromor stores in Andhra Pradesh and Telangana, 270 Namma Gromor stores in Karnataka, 31 Namadu Gromor stores in Tamil Nadu, and 49 Apla Gromor stores in Maharashtra—serving over 5 million farmers.

Backed by a dedicated workforce of over 4,500 employees, the Gromor network plays a pivotal role in delivering extension services, agronomic support and quality agri-inputs, helping farmers enhance productivity and improve farm outcomes.

Each ‘My Gromor’ centre functions as a comprehensive agri-solutions hub, offering a wide range of products including fertilizers, crop protection solutions, biologicals, cattle feed and farm implements. In addition, farmers benefit from value-added services such as soil and carbon testing, drone spraying, agronomy advisory, and access to farmer-focused insurance solutions.

The retail ecosystem is further strengthened by the MyGromor mobile app, which provides farm-specific advisory, real-time pricing, and AI-powered pest and disease detection. With over 1 million downloads, the platform is enhancing both accessibility and transparency for farmers.

About Coromandel

Coromandel International Limited is amongst India’s pioneers and leading Agri solutions provider, offering diverse products and services across the farming value chain. It operates in two major segments: Nutrient and other allied businesses and Crop Protection. These include Fertilisers, Crop Protection, Bio Products, Specialty Nutrients and Organic businesses. The Company is 2nd largest manufacturer and marketer of Phosphatic fertilisers in India. The Company’s Crop Protection products are marketed in India as well as in international geographies, offering a wide range of technical and formulation products. The Specialty Nutrients business of the Company focuses on water soluble fertilisers, secondary & micronutrients and Nano fertilisers products. The Company is a leading marketer of Organic fertilisers in India. The Bio Products business of the company focusses on plant extractions for various applications. It also operates a network of 1200 rural retail outlets across Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Maharashtra. Through these Retail outlets, the Company offers agri inputs and farming services including crop advisory, soil testing and farm mechanization to around 3 million farmers. The Company currently has 8 R&D centers and a strong Regulatory setup, supporting the businesses in process development and new product introduction. The Company currently has 21 manufacturing facilities, spread widely across India, producing a wide range of Nutrient and Crop Protection products, which are marketed through an extensive network of dealers and its own retail centers.

The Company clocked a turnover of Rs. 24,444 Crores during FY24-25. Its efforts towards environment have been well recognized by international organizations like UNDP and has also been voted as one of the ten greenest companies in India by TERI. Coromandel is a part of the Murugappa Group with a turnover of INR 90,178 crore.

For more details, visit www.coromandel.biz 

About Murugappa Group

A 125-year-old conglomerate with presence across India and the world, the INR 902 billion (90,178 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more. 

The Group has 10 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, E.I.D.-Parry (India) Limited, NACL Industries Limited, Shanthi Gears Limited, Tube Investments of India Limited, and Wendt (India) Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable. 

Abrasives, technical ceramics, electrominerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea and several other products make up the Group’s business interests. 

Guided by the Five lights — integrity, passion, quality, respect and responsibility — and a culture of professionalism, the Group has a workforce of 94,041 employees.

For more details, visit www.murugappa.com