- Products & Services
- Retail
Retail
We have successfully pioneered the rural retail model in India and operate a network of around 900+ outlets across India. We serve over 3 million farmers by offering a range of agri-input products, services and farm advisory solutions.

Retail

We directly reach to ~3 million farmers and act as a ‘One Stop Solution’ for all farmer needs, offering the entire range of Agri input products and services & farm advisory.



A network of
~750 stores
Crop advisors
1000+
Working directly with
3M farmers
Entire range of
Agri Inputs
End-to-end faming solutions under one roof driving farmer prosperity

Retail is a multi-brand outlet for various kinds of products and services which provide complete solutions from Seed to Harvest. We promote balanced nutrition and integrated pest management practices through the retail centres along with other agri inputs like seeds, implements, veterinary feed as well as Insurance. Farmers can avail market leading solutions from top brands in the agri-input industry in our stores
What differentiates us in the market are our services, which add an intangible value to farming. Advisory services along with Soil Testing are part of our intrinsic services. We also improve farmer convenience and enhance prosperity by inducing the use of technology through E-commerce with door delivery services, Drone Spraying and Image recognition technologies.
Products
We promote balanced nutrition and integrated pest management practices through the retail centres. Besides our own products, we also offer 3rd party products through our centres to improve choices and convenience to the consumers. This includes nutrients, crop protection, seeds, veterinary products.


Farm Advisory
Our Retail centres provides best in class agri-advisory to the farmers, customized to their crops and locations. The ‘Scientist at the store’ initiative helped in virtually connecting the farmers with the Agri scientists to promote balanced farm management practices. We are leveraging technology solutions in the area of crop diagnostics using satellite and drone imagery. Our site-specific recommendations are supporting precision farming practices and improving farm productivity.
Soil Testing

