Mega Rythu Mela 2026 Showcases Next-Gen Farming Technologies for Telangana Farmers

Mega Rythu Mela 2026 Showcases Next-Gen Farming Technologies for Telangana Farmers

Event highlights sustainable farming practices, agri-innovation and technology adoption for farmers

Hyderabad, March 11, 2026: Coromandel International Limited, India’s leading agri-solutions providers, partnered with Professor Jayashankar Telangana Agricultural University (PJTAU) and the Department of Agriculture, Government of Telangana to organise the Mega Rythu Mela 2026 at the PJTAU campus in Rajendranagar, Hyderabad. The event brought together more than 5000 farmers, scientists, policymakers and industry representatives to showcase innovative technologies and sustainable farming practices aimed at improving farm productivity.

The event was attended by Smt. D. Anasuya Seethakka, The Hon’ble Minister for Panchayat Raj and Rural Development, Women and Children Welfare; Sri. Tummala Nageswara Rao, Hon’ble Minister for Agriculture, Marketing, Cooperation, Handlooms, and Textiles; Sri. Duddilla Sridhar Babu, Hon’ble Minister for Information Technology, Electronics and Communications; Sri. Sankarasubramanian S, Managing Director & CEO of Coromandel International Limited, Dr. Mangi Lal Jat, Director General of Indian Council of Agricultural Research (ICAR); and Prof. Aldas Janaiah Vice-Chancellor and Chairman of PJTAU.

The Rythu Mela served as a dynamic platform for farmers to interact directly with agricultural experts and explore the latest advancements in crop nutrition, crop protection, seeds, precision agriculture and farm mechanisation. The event featured technology exhibitions, field demonstrations and expert sessions focused on balanced fertiliser usage, soil health management and climate-resilient agriculture.

Key highlight of the event was the demonstration of drone-based crop spraying and precision agriculture technologies, reflecting the growing role of digital and mechanised solutions in improving farm efficiency and addressing labour challenges in agriculture. Farmers were also introduced to live on-farm crop demonstrations, showcasing integrated crop nutrition practices using organic inputs, biologicals, nano and specialty nutrients. These demonstrations highlighted how balanced crop nutrition can optimise the use of Urea and DAP while helping farmers adopt best agronomic practices.

The event coincided with celebrations around International Women’s Day, and special emphasis was placed on recognising the contribution of women farmers and encouraging rural women and youth to participate in emerging agri-entrepreneurship opportunities, including drone-based services.

Speaking on the occasion, Mr. Sankarasubramanian S, Managing Director & CEO of Coromandel International Limited, said: “Telangana has been demonstrating how strong policy support and farmer-centric initiatives can transform agriculture into a vibrant and profitable sector. Farmers in the state have consistently shown a willingness to adopt progressive practices, and platforms like Rythu Mela play an important role in spreading awareness about balanced nutrition and sustainable farming solutions such as drones, nano technologies and robotics. At Coromandel, we are proud to partner with the farming community to improve productivity, strengthen farm incomes and build a more resilient agricultural ecosystem.”

About Coromandel 

Coromandel International Limited is amongst India’s pioneers and leading Agri solutions provider, offering diverse products and services across the farming value chain. It operates in two major segments: Nutrient and other allied businesses and Crop Protection. These include Fertilizers, Crop Protection, Bio Products, Specialty Nutrients and Organic businesses. The Company is 2nd largest manufacturer and marketer of Phosphatic fertilizer in India. The Company’s Crop Protection products are marketed in India as well as in international geographies, offering wide range of technical and formulation products. The Specialty Nutrients business of the Company focuses on water soluble fertilizers, secondary & micronutrients and Nano fertilizers products. The Company is leading marketer of Organic fertilizers in India. The Bio Products business of the company focusses on plant extractions for various applications. It also operates a network of more than 1000 rural retail outlets across Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Maharashtra. Through these Retail outlets, the Company offers agri inputs and farming services including crop advisory, soil testing and farm mechanization to around 3 million farmers. The Company currently has 8 R&D centers and a strong Regulatory setup, supporting the businesses in process development and new product introduction. The Company currently has 21 manufacturing facilities, spread widely across India, producing wide range of Nutrient and Crop Protection products, which are marketed through an extensive network of dealers and its own retail centers. 

The Company clocked a turnover of Rs. 24,444 Crores during FY24-25. Its efforts towards environment have been well recognized by international organizations like UNDP and has also been voted as one of the ten greenest companies in India by TERI. Coromandel is a part of the Murugappa Group with a turnover of INR 90,178 crore. 

For more details, visit www.coromandel.biz 

About Murugappa Group 

A 125-year-old conglomerate with presence across India and the world, the INR 902 billion (90,178 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more. 

The Group has 10 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, E.I.D.-Parry (India) Limited, NACL Industries Limited, Shanthi Gears Limited, Tube Investments of India Limited, and Wendt (India) Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable. 

Abrasives, technical ceramics, electrominerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea, and several other products make up the Group’s business interests. 

Guided by the Five lights — integrity, passion, quality, respect, and responsibility — and a culture of professionalism, the Group has a workforce of 94,041 employees. 

For more details, visit www.murugappa.com