Coromandel International Opens Doors to 901st Flagship Retail Store in Ooty
Ooty, April 7, 2025: Coromandel International Limited, one of India’s leading agri-solutions providers, has announced the expansion of its retail footprint with the inauguration of its 901st My Gromor retail outlet in Ooty, Tamil Nadu. My Gromor Store (called ‘Namadhu Gromor’ Store in Tamil Nadu) was inaugurated by Coromandel International’s MD & CEO Mr S Sankarasubramanian in the presence of the company’s senior leadership team.
This new retail store, spread across two floors, is designed as a model outlet offering a comprehensive range of products and services tailored to meet the diverse needs of farmers in the region.
The ‘Namadhu Gromor’ retail outlet will offer a wide selection of agricultural inputs such as fertilizers, crop protection products, specialty nutrients, organic farming solutions, farm implements, cattle feed and agricultural insurance. In addition, the store will empower farmers with innovative services like drone-based spraying, online shopping through the MyGromor app, and smart pest identification and control using image recognition technology.
With a focus on sustainable and profitable farming, the store will provide organic carbon enhancement products for soil health, a “Corocare Centre” for comprehensive crop protection needs, and specialised advisory services for high-value crops grown in the region. In addition to supporting the traditional farming, the store will offer an extensive range of products designed for gardening enthusiasts. The store will offer a comprehensive range of products for home and urban gardening needs. This includes gardening tools, pots, planters, potting mixes, exotic vegetables, flower and herb seeds, plant nutrition solutions as well as pest and disease management products such as insecticides and fungicides — providing a one-stop solution for urban gardeners and hobbyists.
On the occasion of the launch of the store, Mr S Sankarasubramanian, MD & CEO, Coromandel International Ltd., stated, “The launch of our 901st Namadhu Gromor retail store in Ooty marks an important step in Coromandel’s commitment to transforming agriculture at the grassroots level. Ooty, with its rich diversity of crops like carrots and plantation produce, holds immense potential for agri-innovation. This store is designed to be more than just a retail outlet — it will be a knowledge and support hub for the farmers of Ooty by focusing more on our organic product offerings. Namadhu Gromor retail store will not only offer farmers access to high-quality agri-inputs but also equip them with personalized crop advisory, modern farming techniques such as drone spraying services to improve the farm productivity and efficiency. While today marks the opening of a store, it is also the beginning of a larger journey — one that will create lasting value for the farming community and drive agri-progress across the Nilgiris region.”
The store will also feature a dedicated vehicle for door-step delivery of agri-products, ensuring greater convenience and accessibility for farmers in the region.
Coromandel International forayed into the retail segment in 2007 with the aim of building a stronger farmer connect and providing integrated agricultural solutions. Over the years, the company has
expanded its retail footprint to over 900 outlets across multiple states under the Gromor brand,
with regional adaptations to suit local farming needs. These stores collectively serve over 3 million farmers, offering a wide range of multi-branded agri-inputs, value added services, and expert farm advisory support, reinforcing Coromandel’s commitment to farmer prosperity.
About Coromandel
Coromandel International Limited is amongst India’s pioneers and leading Agri solutions provider, offering diverse products and services across the farming value chain. It operates in two major segments: Nutrient and other allied businesses and Crop Protection. These include Fertiliser, Crop Protection, Bio Products, Specialty Nutrients and Organic businesses. The Company is 2nd largest manufacturer and marketer of Phosphatic fertiliser in India. The Company’s Crop Protection products are marketed in India as well as in international geographies, offering wide range of technical and formulation products. The Specialty Nutrients business of the Company focuses on water soluble fertiliser, secondary & micronutrients and nano fertiliser products. The Company is leading marketer of Organic fertiliser in India. The Bio Products business of the company focusses on plant extractions for various applications. It also operates a network of around 900+ rural retail outlets across Andhra Pradesh, Telangana, Karnataka and Tamil Nadu. Through these Retail outlets, the Company offers agri inputs and farming services including crop advisory, soil testing and farm mechanization to around 3 million farmers. The Company has 7 R&D centers and a strong Regulatory setup, supporting the businesses in process development and new product introduction. The Company has 18 manufacturing facilities, spread widely across India, producing wide range of Nutrient and Crop Protection products, which are marketed through an extensive network of dealers and its own retail centers.
The Company clocked a turnover of Rs. 22,290 Crores during FY23-24. Its efforts towards environment have been well recognized by international organizations like UNDP and has also been voted as one of the ten greenest companies in India by TERI. Coromandel is a part of the INR 778 billion (INR 77,881 Crores) of the Murugappa Group.
For more details, visit www.coromandel.biz
About Murugappa Group
A 124-year-old conglomerate with presence across India and the world, the INR 778 billion (77,881 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more.
The Group has 9 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, E.I.D. Parry (India) Limited, Shanthi Gears Limited, Tube Investments of India Limited and Wendt India Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable.
Abrasives, technical ceramics, electrominerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea and several other products make up the Group’s business interests.
Guided by the five lights — integrity, passion, quality, respect and responsibility — and a culture of professionalism, the Group has a workforce of over 83,500 employees.
For more details, visit www.murugappa.com
