Coromandel International Launches Gromor Gram initiative Across 12 States to Strengthen Last-Mile Farmer connectivity

Coromandel International Launches Gromor Gram initiative Across 12 States to Strengthen Last-Mile Farmer connectivity

National, 09 March 2026: Coromandel International Limited, one of India’s leading agri-solutions providers and a part of the Murugappa Group, has introduced Gromor Gram model initiative in 101 villages across 12 states (Andhra Pradesh, Telangana, Karnataka, Maharashtra, Uttar Pradesh, Madhya Pradesh, West Bengal, Tamil Nadu, Odisha, Rajasthan, Chhattisgarh, Gujarat), creating dedicated local hubs to deliver agronomy expertise, practical demonstrations and technology-enabled services to farming community.

Each Gromor Gram village will offer farmers access to on-ground services such as soil and leaf testing, crop advisory, demonstration plots and agri-drone spraying. The initiative addresses a long-standing gap between scientific agronomic research and on-field farming practices. Drawing on Coromandel’s deep-rooted understanding of Indian agriculture, Gromor Gram is designed to strengthen agricultural extension by translating research-led insights into simple, actionable practices that farmers can adopt with confidence. 

The multi-state inauguration also marked the launch of Nutri Connect App, Coromandel’s digital advisory platform, that provides farmers with data-driven, personalised guidance on cropping and plant nutrition. It provides easy access to on-demand services such as soil and leaf testing, drone spraying, field visits and demonstrations, while giving farmers a simple way to raise queries, register complaints and locate nearby Nutri-Clinics. With additional utilities like mandi price updates and tank-mix guidance, the platform supports better decision making by the farmers throughout the crop cycle. Together, the Gromor Gram villages and the Nutri Connect app will deliver region-specific, science-led agronomic interventions, making advanced farming support more accessible at the last mile.

Building on this initiative, Coromandel plans to expand the Gromor Gram network in a phased manner, while deepening digital integration through Nutri Connect and scaling technology-enabled agronomy solutions to drive sustainable improvements in productivity and farm profitability. The current focus areas of the Gromor Gram programme collectively engage over 75,000 farmers.

Speaking on the occasion, Mr. Madhab Adhikari, Senior Vice President & Head – Sales and Marketing (Fertilizers and SSP), Coromandel International Limited said, “Gromor Gram reflects our commitment to move closer to farmers by combining agronomic expertise with technology-led solutions. These model villages will empower farmers to adopt balanced nutrition practices and achieve sustainable productivity gains.” 

About Coromandel 

Coromandel International Limited is amongst India’s pioneers and leading Agri solutions provider, offering diverse products and services across the farming value chain. It operates in two major segments: Nutrient and other allied businesses and Crop Protection. These include Fertilizers, Crop Protection, Bio Products, Specialty Nutrients and Organic businesses. The Company is 2nd largest manufacturer and marketer of Phosphatic fertilizer in India. The Company’s Crop Protection products are marketed in India as well as in international geographies, offering wide range of technical and formulation products. The Specialty Nutrients business of the Company focuses on water soluble fertilizers, secondary & micronutrients and Nano fertilizers products. The Company is leading marketer of Organic fertilizers in India. The Bio Products business of the company focusses on plant extractions for various applications. It also operates a network of more than 1000 rural retail outlets across Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Maharashtra. Through these Retail outlets, the Company offers agri inputs and farming services including crop advisory, soil testing and farm mechanization to around 3 million farmers. The Company currently has 8 R&D centers and a strong Regulatory setup, supporting the businesses in process development and new product introduction. The Company currently has 21 manufacturing facilities, spread widely across India, producing wide range of Nutrient and Crop Protection products, which are marketed through an extensive network of dealers and its own retail centers. 

The Company clocked a turnover of Rs. 24,444 Crores during FY24-25. Its efforts towards environment have been well recognized by international organizations like UNDP and has also been voted as one of the ten greenest companies in India by TERI. Coromandel is a part of the Murugappa Group with a turnover of INR 90,178 crore. 

For more details, visit www.coromandel.biz 

About Murugappa Group 

A 125-year-old conglomerate with presence across India and the world, the INR 902 billion (90,178 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more. 

The Group has 10 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, E.I.D.-Parry (India) Limited, NACL Industries Limited, Shanthi Gears Limited, Tube Investments of India Limited, and Wendt (India) Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable. 

Abrasives, technical ceramics, electrominerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea, and several other products make up the Group’s business interests. 

Guided by the Five lights — integrity, passion, quality, respect, and responsibility — and a culture of professionalism, the Group has a workforce of 94,041 employees. 

For more details, visit www.murugappa.com